Why do we use Google Data Studio?

There is a long list of tools when speaking of data visualization. Now, more and more great data visualization tools are free and they are very simple to use and easy to access. The number of tools might even make us confused and struggled to pick one that we want. In order to know if Google Data Studio is the good fit for you, we should learn the characteristics of it for comparing with other tools. First, just to have a quick talk of data visualization. It is the process of taking a data set and visualizing it in a way that can be easily understood. Sometimes called data viz, data visualization can be something as simple as a bar chart generated from an Excel file, or as complex as an interactive multimedia experience. The best data visualizations are beautiful, informative, and responsive.

1.Create Beautiful Reports

Many companies, especially large corporation, has tons of data for their businesses and their clients. The data may be already well-organized but may not be visualized. There are people out there who have created entire businesses around making data consumable, easy to read, and simple to understand. Google Data Studio could definitely help simplified the process.

Although we can visual the data on Google Analytics ,it can be kind of tough and time consuming to create spreadsheets, analyze the data, and format in a way that makes sense to shareholders in the company.  As Data Studio is built for data visualization – making it intuitive and simple to pull information into beautiful, consumable reports. The tool gives you the ability to change colors, gradients, fonts, etc. In addition, Data Studio provides a lot of different professional templates which help to make a beautiful report. Furthermore, Data Studio provides different formats or ways, such as bar chart, line graphs, pie chart, to present all the data. 

2. Pull Data From Multiple Sources

It is very amazing that you are able to import data source to Data Studio from multiple sources – even to the same report! You may pull data from some Google products such as Google AdWords and Google Analytics.

As we know, we can own many different accounts under ONE google analytics account. For example, we can have three different online stores and create three different properties under ONE google analytics accounts. Besides, we could create more than one views under one property on Google Analytics. For example, we can have one view for filtered employees' IP address, one view for members, and one view for master (all visitors). I want to point out that in Data Studio, you are able to pull out data from these different sources for your report. When you are creating a report for an online store, you may need to compare data from members and non-members which need you to pull data from two views on Google Analytics and Data Studio makes you do that!

3. Share easily and in real time

No more needing to give or get access to Google Analytics and navigate the UI to get what you need. Because Data Studio reports operate like any document on Google Drive — permissions can be granted to anyone — it allows for collaboration. And, it gets the real time updates, people can see the changes or updates immediately.

4. It’s free

It is free of charge and easy to access. There are some restrictions for this tool. There is also a limit of 5 reports per account (that is, the email address associated with Data Studio). The good news is, there is a bit of a workaround here. Similar to tabs on Google Sheets, Data Studio allows for additional pages on each report you create.

 Reference:

https://www.clickinsight.ca/about/blog/7-reasons-data-studio-google-analytics