The Trend of Digital Marketing in 2017

All the way long we have been discussing big data, data analytics, and data visualization which all about digital marketing. In the digital world, things changing and new things happening all the time. We are too busy to catch up all the new trends and sometimes may get confused. Therefore, it would be god to have an idea the big trend of digital marketing in this year.

1. Marketers will increasingly adopt machine learning and data science

Machine learning and data science provide marketers with the opportunity to increase productivity effectively, enabling them to focus on the overall strategy deployment and eliminating the time spent on day-to-day data analysis and data management. Adobe recently published Adobe Sensei. Adobe Sensei, built on Adobe Cloud Platform, is a new framework and intelligent service that combines artificial intelligence (AI), machine learning and deep learning to dramatically improve the delivery of design and digital experience.

2. Videos will become dominant

Videos have been regarded as "the next big thing" over the past few years, but marketers have not yet fully understood how to use the video flexibly in marketing. Knowing how customers use video content and learning how to use video ads will provide key opportunities for marketers in 2017.

3. Content speed will become critical

High-speed and large-scale production of personalized and interactive content of the ability is the thing marketers should pay attention to. In order to do this, marketers need to bring into the customer's role, and deeply feel the experience provided by its brand. The customers interact with the brand from multiple touchpoints, so the marketers need to be aware of how these experiences affect the entire customers' consumption process.

4. Customer experience is the biggest driving force of digital transformation

The biggest driver of digital transformation is the establishment of a competitive advantage, and the core of which is the customer experience. Customer experience is a new indicator of the success or failure of the competition, it can distinguish through the digital transformation to promote their own brand and stagnation in the old business model of the brand. Today's digitized layouts are full of users who use multiple devices to interact with each other, including mobile phones, wearable devices, tablets, and even automotive dashboards, and people will want to use it when new products or new ideas are available , The increasing expectations of customers so that the brand must be customer experience for the core business.

5.2017 digital marketing first interaction

The new year's digital marketing trend is about to change, the past marketing, only the pursuit of the target audience design ads, and then put to the community, now only to consumers to see is not the best digital marketing, must also allow consumers to " Interact with you ", 2016 second half of the fame of advertising.

6. Content marketing is not extensive marketing

In the past, many of the products known as content marketing, are the name of the slogan of marketing, marketing and marketing of the real. Still to the brand point of view to send an ad text, this article can not get the favor of consumers. Those business owners who can not be rewarded in digital marketing should think about: "Are you interested in what consumers are writing about?" If you only introduce the brand, tell the selling point, and do not meet the needs of consumers, it is not content Marketing, and with the traditional advertising is no different.