Friday, May 5, 2017

SEO Tools

In a previous article, we talked about search engine optimization. We understand what it is and understand why companies like using it rather than using Paid Ad. In this article, we like to talk about what tools we can make good use of to do SEO more smartly!

Wayback Machine
The Wayback Machine allows you to get historical archive of the Internet. You can see what a website used to look like. If there are some odd traffic changes after your website is updated, and you don’t have a site back-up available, you can investigate into the issue by the tool.

Moz
Moz is a suite of user-friendly inbound marketing tools. Moz can provide Open Site Explorer which is a backlink analysis tool with helpful metrics approximating link equity. Moz Local allows you see the state of a company’s local citations and is the first place you should go when you first start local SEO on a site. Mozbar is one of its tools, that is a Mozbar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on. The SERP Overlay is part of the Mozbar and shows OSE metrics on individual search results.

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