What is Google Data Studio?

Speaking of data visualization, we should also look into a comparatively new tool Google Data Studio among many great tools out there. In this post, let's see what Data Studio is.

Google Data Studio allows you to turn your analytics data into informational, easy-to-understand reports - such as charts, graphs and maps, through data visualization. You can easily customize your reports to suit difference needs. Compare to the visualization function in MS Excel, Google Data Studio is much more user friendly and looks much cooler.

Another cool thing about Google Data Studio, for marketing analyst, is that it can be linked to your Google Analytics account to obtain data about your websites or digital marketing campaigns directly from Google Analytics. This make analyzing marketing activities so much easier than in the past when you have to export the google analytics data and use 3^rd party software for analysis. Furthermore, you can also import your data from external source into Google Data Studio to create professional reports.

Reports in Google Data Studio are interactive and dynamic, so that when new data available from a linked source, reports can be updated automatically to provide a real-time report. Additionally, the reports can be shared easily under a controlled environment since it allows you to edit permission on the shared report for each individual, allowing them to read or edit.

Reference:http://searchengineland.com/google-data-studio-258871