Reasons For The Rise Of Data Science In Marketing

We know that we are in an era of digital with an explosion of data. To a certain extent, it is found out that human behaviors are predictable by analysis of the data. This has led to the rise of data science, and which now is very important for business to reach, engage, and convert potential customers. The current marketing landscape is being shaped by data science as is the future of customer interactions. Here are three reasons why:

1. Marketers need data science

Data science has made marketers to make more precise hypothesis and marketing decision. Supervised machine learning enables marketers to have prediction of future trends. Pattern-matching techniques enables marketers have identification of specific purchase behaviors. When marketers are able to make good use of the available huge amount of data, they can solve marketing problems at greater scale and with more relevant business insight.

2. Mobile continues to hold great promise

Nowadays, almost everyone has a smartphone, and even more than one. We use it for getting a map, for shopping and so many other things. Advertisers are actually getting a lot of personal data from people’s smartphones and to know consumer behaviors.

Mobile apps also hold a wealth of insight, providing additional clues about a user’s interests and behaviors, which allow for more detailed customer profiles that can be used to deliver more targeted marketing

3. Big Data requires actionable insights

Data is meaningful until it gets you insights into business, and to drive sales. To achieve these insights requires analyzing a variety of algorithms as basic as cookies to as sophisticated as store visits or foot traffic.  This area in particular continues to evolve with the emergence of new technologies and platforms to provide a more detailed picture on consumer behavior.

Reference:

https://www.mediapost.com/publications/article/272154/3-reasons-for-the-rise-of-data-science-in-marketin.html