Cont'd - Big data in Marketing 

In last article, we got some insights into big data in marketing and how it might develop in the future. We realize the powerful and popularity of big data in today’s world. Big data has been changing in many ways in marketing. Marketing has gone to digital. Therefore, it is so important for us to understand big data and its effects in the industry. As many of us may already notice, many companies are keep expanding their marketing presence in social medial platforms.  The demand for digital marketing analytics would only be increasing and big data marketing is unavoidable in the future. It is not saying that traditional marketing will be abandoned. But marketing is no longer the same as it was in the past. It could be much more complicated and diversified for now.  Big data brings more challenges to the industry but also provides a tons of business opportunities to companies. However, as we talked before, big data is different from traditional data, which requires skills and techniques to make good use of. There are tons of information out there but it is almost impossible for us to take all and also unnecessary to use them all. We have to selectively adopt useful information align with companies’ interests and objectives.