Big Data in Marketing

The trend in marketing industry has been changing in recent years. Marketing has gone digital, and marketing professionals in all areas – product development, advertising, distribution, research, customer relations and more. By 2016, digital marketing spending is expected to climb to $77 billion and will represent 35 percent of all advertising spending. Digital marketing involves big data which marketers have to deal with and make good use of it. Therefore, we must understand the big data trend to get us to a more effective and efficient way.

Different from the past, marketing was not as complicated and technical as it is nowadays. In the old days, companies paid for TV or radio commercials to advertise their services or companies. What they need most might be the creativity to produce commercials. Today, most companies are not only paying for traditional marketing, but also paying for online advertising. For this part, they cannot get rid of data. Data must be collected for promotion on online media channels. For example, Facebook advertisement could target on specific audience based on their collected data including users’ basic information, geographic information, interests, etc. There are a lot more examples on using big data in marketing. In next article, I will explain more on it and talk about the current trend and the future of big data in marketing.