How to be a Digital Marketer?
How to be a Digital Marketer? This question seems simple and also looks difficult. As we all know, the age of big data drives changes in the whole world faster than ever before. Marketing no longer remains the same as we thought in the past. The four Ps of marketing Price, Place, Product and Promotion used for long time are less emphasized than in the past, and new Four P's even are emerged for digital marketing (but the versions seem varied among different people or parties!). So, one thing for sure is that being a digital marketer would not be the same as being a traditional marketer. The requirements of knowledge, skills and personality for a digital marketer could be a lot different than a traditional marketer.
The subject question could be simple because I can easily speak of many skill sets that is required for a digital marketer randomly. The job for a digital marketer is more digitalised. He or she should know how to use data visualization tools. Excel is only the basic skills marketers should equip with(but of course it might not really need excellent skills in it). What I am saying here is some popular tools which large corporation would pay to use and some free tools for public. For examples, SAS Data Miner, Tableau, Google Data Studio. But that may not be enough for the employers. It is better for the marketers having the certification of the data visualization tools, like mentioned SAS and Tableau they are providing certification exam. Simply say, digital marketers should be very familiar with some popular software in digital marketing field.
However, the reason I said difficult to answer because it is not that simple to be a digital marketer, or say, an outstanding marketers. Having knowledge to extract and report data is just the basic thing for a digital marketer, a good one should be able to analyze the data and make meaningful reports. Not only reporting beautiful and meaning report, but digital marketers should be also able to make good use of data, and think strategically how to use the data to help the company business in the scope of marketing. So, it is tough to answer the question. The job scope would be very wide and diversified. Also, the world is changing too fast, Digital marketers have to keep the pace of the changes in the digital marketing field could be very tough too!
